Beauty comes at a higher price

Spanish hairdressing, beauticians and barbershops have suffered an increase in costs of 27.2% in recent months, caused by “runaway” inflation in a context in which the turnover of the sector has fallen by 20.2% compared to 2019, the year before the Covid-19 pandemic.

“Unfortunately, the increase in the costs of energy, personnel, self-employed contributions and the increase in the costs of the products used in hairdressing and beauty services means that these establishments have suffered an increase in their costs of 27.2% in the recent months, which is a blow to the productivity of a sector that has barely recovered 79.8% of the activity it carried out before the pandemic, with profit margins of less than 10%”, pointed out the Business Alliance.

In this scenario, the increase in production costs in Spanish hairdressing salons, beauty salons and barbershops together with the decline in activity in the sector associated with the decrease in the number and attendees of social celebrations, weddings, baptisms and patron saint festivities of the summer mean that most of the SMEs of the personal image are going to keep their premises open during the current month of August.

Specifically, 59.3% of beauty salons and hairdressers will keep their premises open throughout the month of August, and only four out of ten, 40.6%, will close some days in August and have holidays.

Likewise, according to the association, the pre-pandemic figures for services associated with the celebration of social events such as weddings, baptisms and communions have not yet been recovered.

In this sense, for the more than 1,200 SMEs surveyed, only 18.8% of the activity related to these services has recovered, although the popular festivals that are recovering this summer may mean a “small” increase in this activity.