By Andrew Atkinson

Aigües de l’Horta have launched a campaign to promote consumption of tap water part of the Aigües de l’Horta Social Pact.

The campaign seeks to contribute to economic recovery – with a water management model that improves the quality of life and protects people – especially the most vulnerable.

The model is based on local commitment and aligned with the UN SDGs, set within the 2030 agenda, promoting green reconstruction and innovation.

One of the working groups, specifically linked to ‘Solidarity and employment’, was made up of representatives of the Torrent and Aldaia Town Councils, and organisations including IDEA’T; Cáritas Torrent, Red Cross, Soterranya and Federation of Citizen Associations of Torrent and Comarca and representatives of the Aigües de l’Horta joint venture and the private company Hidraqua.


Among the actions linked to the latest initiative, Aigües de l’Horta has launched the #AbreElGrifo campaign, aimed at promoting the consumption of tap water through top-level prescribers of Valencian society such as José Capilla, Rector of the UPV; Irene Guerrero, Levante UD female player; José Remohí, professor of Obstetrics and Gynecology at the UV; Ximo Rovira, presenter and journalist;  Ricardo Ten, Paralympic medalist;  and Iris Lezcano, actress.

The initiative has been subsidised by the Generalitat Valenciana to carry out actions to support, promote and implement the 2030 Agenda and to raise awareness of Sustainable Development.

The campaign promotes compliance with SDG 3: Health and Well-being, SDG 6: Access to water and sanitation, SDG 12: responsible production and consumption, SDG 13: action for the climate, SDG 1: end poverty and SDG17: Partnerships.