M&S has launched 46 flagship websites in new markets, instantly expanding its online reach to over 100 countries and enabling millions more customers to purchase M&S products.

The launch is part of M&S’ focus to turbocharge its online business under its Never the Same Again transformation programme, expanding the retailer’s online reach to more than 100 countries, offering M&S clothing and homeware.

“Our international business has seen strong online growth since the start of the pandemic as increasing numbers of customers choose to shop through our range of flagship websites,” said Paul Friston, international director at M&S.

Online e-commerce sales were up 75% according to its latest interim results, as overall losses across the business reached £87.6m in the six months to 26 September. M&S is in the midst of a wide-reaching transformation programme which last year saw 7,000 job cuts across stores and management.

“Under our Never the Same Again programme we’re focused on turbo-charging our online business both in the UK and internationally, and as part of this we see a real opportunity in extending the number of countries where we run an online channel further,” Mr Friston said.