Musement has conducted a study to reveal the most popular small towns in each province within Spain and produced a map with the results

As result of the Covid-19 pandemic, domestic tourism within Spain experienced a notable growth during 2020, predicted to continue in 2021. Whilst some chose to rediscover their cities of habitual residence, many others sought out small paradises, away from the hustle and bustle.

To find out the most popular destinations, Musement, the digital discovery and booking platform for travel activities and experiences around the world, analysed Google search data for the term “que ver en (translation: what to see in) (municipality)” for all Spanish municipalities with fewer than 20,000 inhabitants. With the results, Musement has produced a map highlighting the most popular towns in each Spanish province*.

From pretty seaside villages with colourful balconies to historic mountain towns with medieval architecture, Spain is a country with so much to offer. And whilst it may be too early to pack your bags, a holiday within Spain is a far more likely choice for locals and foreign residents alike this year (once regional border closures and Covid restrictions are lifted).

So, if you’re looking for inspiration for your next Spanish getaway, far from the big cities and popular beach areas, then this map is a great place to start:

Among the most popular towns, the beautiful coastal town of Peñíscola in the province of Castellón is the most googled, accumulating an average of 74,000 monthly searches, and 3,600 searches for the term “que ver en Peñíscola”.

Not the only coastal town to conquer the nation’s hearts. Llanes, the beautiful fishing village in Asturias, or Hondarribia (Guipúzcoa), with its unique and colourful balconies, both receive a high number of search volumes from people looking to visit.

For those who prefer to visit smaller towns with a lot to offer, Guadalest (Alicante), Pedraza (Segovia), Miravet (Tarragona) and Medinaceli (Soria), are ideal destinations, since they have populations under 1,000.

For mountain lovers, the towns of Jaca (Huesca), Cervera de Pisuerga (Palencia), Albarracín (Teruel), Cazorla (Jaén) or Lerma (Burgos) are destinations that allow you to combine culture with activities in nature.

There are also towns on the list with plenty of history and mysticism. From Garachico in Tenerife, which was completely buried under lava after a volcanic eruption in 1706, to the town of Consuegra (Toledo) where Don Quijote rode through in Cervantes’ classic novel, and the village Trujillo (Cáceres) where Spanish conquistador Francisco Pizarro was born.

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